Difference between revisions of "FEB 13"

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==8. FEB 13: Unit 2: Critique of the US Industrial Food System==
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==9: FEB 13. Sub-unit on Empathy 1 ==
  
===Assigned Work===
+
===Assigned===
  
:*Moss, ''Salt, Sugar, Fat,'' Ch. 4, "Is It Cereal or Candy?"
+
:*Sapolsky C14 – “Feeling Someone’s Pain…” – (521-535, 542-552; 24) – biology of empathy
:*If you have not seen "Food, Inc." please watch it during this unit (video file in Shared folder)
 
  
===In-class===
+
===In-Class===
  
:*Lecture from: Lawless, Kristin. ''Formerly Known as Food'', C8 "Food Choice" (197-218) (20)
+
:*Empathy basics: Defining it, relationship to "personal preference networks", and "empathy gym".  
:*Discussion of food extrusion and industrial fiber
+
:*Upcoming Optional Assignment: "Pumping Empathy".  Like Happiness and Wisdom course exercises.
 +
:*More cute videos - Theory of Mind - False belief test.  [https://youtu.be/8hLubgpY2_w?si=D9164TzFpxOKbFe3]
  
===Lawless, Kristin.  ''Formerly Known as Food'', Chapter 8, "Food Choice"===
+
===Sapolsky, Behave, C 14, (521-535, 542-552; 24)===
  
:*We are "upside down" on food
+
:*starts with "exposure to an aversive state" -- we call it empathy, but what is that?
::*Ironically, dietary advice has promoted processed and industrial foods. Food companies use nutritional messaging to sell food that is not, ultimately, part of a "healthy pattern of eating."
+
::q1: When does empathy lead us to actually do something helpful?
::*Concentration of companies (10 companies control almost every food and beverage brand, 6 control 90% of seed market), controls of foods
+
::q2: When we do act, whose benefit is it for?
::*Poor disproportionately exposed to BPA. Should you worry about BPA? Mayo Clinic [https://www.mayoclinic.org/healthy-lifestyle/nutrition-and-healthy-eating/expert-answers/bpa/faq-20058331] or American Chemistry Council [https://www.factsaboutbpa.org/benefits-applications?gclid=CjwKCAiA6Y2QBhAtEiwAGHybPSKGwS8yqXXt_I0RREHCP4xbqxakdcAkiqlWmhzmDOeOm4Qy0RsZaxoClr0QAvD_BwE].  You decide.
 
::*Poor have double the diabetes rate.  p. 200 other SES related food/health outcomes.  Point: Dietary disease disproportionately affects the poor in the US, who also have less access to health care. 
 
::*Advertising effects: logos stimulate taste buds.  targeted advertising to poor and non-white populations. Beyonce campaign in 2013.
 
  
:*'''Thesis: Am food companies have created a kind of acceptance (normalization) of industrial foods and a set of ideas about health and nutrition that are largely the product of advertising by industrial food companies over about 40 years.''' - food elites and food desert dwellers alike.  interesting. Elites are marketed "organic Goldfish" "Organic cocoa puffs"  
+
:*'''sympathy''' -- feeling sorry for someone's pain.  But could also convey distance or power diff.  pity.
::*At Occupy Wall street protests: vegan oatmeal from McDonalds, veggie sandwiches from Subway.
+
:*'''empathy''' -- includes a cognitive step of understanding the cause of someone's pain and "taking perspective"
::*Households over $60k eat the most fast food.  
+
:*'''compassion''' -- S. suggests this involves empathy ''plus taking action''.
  
:*'''Thesis: Am food companies also divide us, stigmatizing whole foods as food for elites.''' McD's commercial as example. [Healthy food culture is often stigmatized as extreme, counter-cultural, and obsessive.] [https://www.youtube.com/watch?v=aoW2Xf6VDhg]
+
:*Emotionally contagious, compassionate animals.
::*Part of the method is to opposed the Nanny state, while normalizing industrial food versions of health claims.
+
::*we are 'overimitative' - chimp / kids study524
::*Bloomberg soda case
+
::*mouse studies -524- alterations of sensitivity to pain on seeing pain; fear association seeing another mouse exp fear conditioning. ''Mouse depression ensues!'' research suggesting mice respond proportionally and to social group (cagemates).   
 +
::*Consolation: lots of species engage in consolation, chimps show ''third party consolation'' behavior, no consolation behavior in monkeys (another reason not to trust monkeys) -- prairie voles!
 +
::*526: rats, amazing rats -- US/them behaviors, some flexibility.  review the details. 
  
:*208: Background to industrial food advertisingTargeted women ('60s): ind food higher SES, part of the futureCritique of food movement for elitism and paternalism.
+
:*Emotionally contagious, compassionate children
 +
::*527: describes mechanism of empathy: early emo contagion in kids may not be linked to cognitive judgement as later, when Theory of Mind emergesNeural activity follows this progression. “As the capacity for moral indignation matures, couple among the vmPFC, the insula, and amygdala emerges. Perspective taking adds other connections.
  
===Moss, Ch. 4, "Is It Cereal or Candy?"===
+
:*Affect and /or Cognition?
  
:*'''Origin story of commercial cereals'''
+
:*'''Affective side of things'''.
 +
::*Some neurobiology: the ACC - anterior cingulate cortex - '''processes interoceptive info''', conflict monitoring, (presumably cog. dissonance). susceptible to placebo effect.  ACC activates when our internal and external “schemas” of the world are amiss.
 +
::*Importantly, ACC activates on social exclusion (Cyberball game), anxiety, disgust, embarrassment, but also pleasure, mutual pleasure.  (ACC activation is maybe a good proxy for the state that empathy and compassion address: We help each other settle our ACCs down.). Empathic responses involve our ACC, which is activated by your pain.
  
::*John Harvey Kellog vs. Will KellogDrama at Battle Creek MichiganWill adds sugarNo turning back.
+
::*ACC also involved in action circuitsOxytocin, hormone related to bondingBlock it in voles and they don't consoleAwwww!
::*note early ad claims by Post for Grape-Nuts and Postum -- shows something about food psychology and tendency to fad diets.
 
  
:*'''Cereal or Candy?'''
+
::*How does self-interested "alarm" system of the ACC get involved in empathy?  '''Sapolsky's hypothesis''' 530''Feeling someone's pain can be more effective for learning than just knowing that they're in pain'''''Empathy may also be a self-interested learning system, separate from helping action.''' Maybe not a “moral emotion” until we use it that way.
::*$660 million to $4.4 billion 1970 to mid 80s.
 
::*breakfast cereal growth coincided with increased labor participation by women. Easy meal to eliminate cooking for, especially with cheap milk.
 
::*Ira Shannon, Dental activist!, measures sugar content on breakfast cereals after Feds refuse74
 
::*Jean Mayer, Harvard nutritionist, big deal, early obesity research.  title for chapter from an essay of his. urged moving cereals over 50% sugar to the candy aisle.
 
::*note nomenclature issue in the public policy discussion: breakfast cereals v. breakfast foods.  who cares?
 
  
:*'''Ad bans and the Nanny State'''
+
:*'''Cognitive side of things''': How do we bring judgements about desert and character to bear on empathic responses?  Chimps do. They only console victims.  Reason allows us to shut down empathic responses. 
::*76: '''Key theoretical claim:''' The breakfast cereal industry responded to concern over sugar in part by developing market campaign to children and by putting marketing in charge of product development (85)
+
::*One of Sapolsky’s weirder analogies at 532 re: the militia leader. 
::*76ff: political story of sugar in 1977 -- FTC over responds to concern about marketing of cereals to kids by banning all advertising to kids, arguably overplaying their handBattle between advertising lobby and FTCadvertising ban failed. Washington Post labels it "the National Nanny"role of gov't issue. "social engineering"still, FTC report was credible and damning on the topic of advertising sugar to kidsnote the industry documents showing the industry's effort to "engineer" their consumer.
+
::*Cognition comes in with emotional pain, judgement abstractly represented pain (a sign), unfamiliar pain(Takes more cog resources to process others' emo pain.) Also with Thems. 533.   
::*2/3 price of the cereal is in the advertising (!).
+
::*socioeconomics of empathy 534: '''wealth predicts lower empathy'''.  Less likely to stop for pedestrians.  the wealthy take more candy!  (This can be primed by asking test subjects to make upward or downward comparisons prior to the choice event.)
 +
::*especially hard, cognitively, to empathize with people we don't like, because their pain actually stimulates a dopamine response!  '''Empathy is part of our preference network behaviors!'''
  
:*'''1990s and post-truth advertising'''
+
:*'''The Core Issue (in Empathy): Actually doing something.'''
::*1990's competition from store brands -- 82ff: note value of minute market share movements.  "product news" - continual change in marketing.  Kellog is losing out at one point, p. 85: "This team (to address market share loss) would turn the traditional Kellogg way of creating products on its head.  Instead of having the food technicians toil away in their labs experimenting with tastes and textures, the marketing folks hunted for ideas that suited the advertising needs at Kellogg first and worried about pleasing the palates of consumers second. Interesting. '''Possible thesis: We entered a "post truth" era in the food industry before politics.'''
 
  
::*Moss finishes chapter with their strategic response:  concept of "permission" (when a taste is close enough for the consumer to say that had an experience of a real thing through the taste, example: the taste of rice crispy treats in a cereal.  "We didn't have to be literalWe just had to have the flavor spot on." (87)
+
::*S resumes the topic of the 1st half of the chapter.  Empathy can be a substitute for action.  "If feel your pain, but that's enough."  In adolescents (chapter 6) empathy can lead to self-absorption'''It hurts to feel others pain when your "you" is new.''' 
  
::*'''Key theme''' from Kellog's market share loss: This is a real crisis for a food company. 87ff.  CinnaMon/Bad appple campaign
+
::*543: research predicting prosocial action from exposure to someone's pain: depends upon heart rate rise, which indicates need for self-protection. 543: "The prosocial ones are those whose heart rates decrease; they can hear the sound of someone else's need instead of the distressed pounding in their own chests."  (Echoes research showing less prosocial behavior to strangers under cognitive load, hunger condition, social exclusion, stressBlock glucocorticoids and empathy goes up.)  
::*odd twist - the "Cinnamon" and "bad apple" commercials. [[https://abcnews.go.com/Health/Business/story?id=962115&page=1]].    Here's a [https://www.google.com/search?rlz=1C1GCEA_enUS860US860&sxsrf=ALeKk005Lk4DEEeIbDoMqU-Ej5L-onX9XA%3A1600721771991&ei=axNpX4WEPJf--gS0wIqwDw&q=Apple+Jacks+cinnaMom+bad+apple+commercial+youtube&oq=Apple+Jacks+cinnaMom+bad+apple+commercial+youtube&gs_lcp=CgZwc3ktYWIQAzIHCCEQChCrAjoECAAQRzoHCCEQChCgAVCDF1jiHmDyH2gAcAF4AIABc4gBiQWSAQM3LjGYAQCgAQGqAQdnd3Mtd2l6yAEIwAEB&sclient=psy-ab&ved=0ahUKEwjF5emkkfvrAhUXv54KHTSgAvYQ4dUDCA0&uact=5 page] with some others. [https://www.statista.com/statistics/288245/amount-of-kellogg-s-apple-jacks-cold-breakfast-cereal-used-in-the-us/ Portions of apple jacks served] [https://www.google.com/search?sa=N&rlz=1C1GCEA_enUS860US860&sxsrf=ALeKk01gCn-_fPaUBgziWF0WvBHtrhXQUA:1600722845000&source=univ&tbm=isch&q=apple+jacks+CinnaMon+bad+apple+commercial+youtube&ved=2ahUKEwjgi72klfvrAhVDHjQIHTv6Dl04ChDsCXoECAoQHg&biw=1680&bih=907#imgrc=g-0xUvyrcNg_zM Images from Bad apple commercial]
 
::*Frosted Mini-Wheats became "brain food". fraudulent research.  91-92 [https://www.npr.org/sections/thesalt/2013/05/30/187330235/no-frosted-mini-wheats-don-t-make-your-kids-smarter Commercial in this NPR story] Also, check out these oldies. [https://www.google.com/search?q=old+frosted+mini+wheat+commercials+youtube&oq=old+frosted+mini+wheat+commercials+youtube&aqs=chrome..69i57.9198j0j7&sourceid=chrome&ie=UTF-8]
 
::*Kellogg even tried comparing kids who ate Mini-Wheats to kids who skipped breakfast!
 
  
::*The Kellogg story reinforces the idea that food may be a difficult business to subject to the demands of publicly traded corporations.  (Note: Doesn't mean food can't benefit from other market realizations.)
+
::*Research on Buddhist monks, famously Mathieu Ricard (digress).  without Buddhist approach, same brain activation as others.  with it, quieter amygdala, mesolimbic dopamine activation - compassion as positive state.  (Mention hospice, compassionate meditation.). Ricard reports “a warm positive state associated with a strong prosocial motivation. (Very much like the experience of hospice volunteering.)
  
===Isolated Fiber in Industrial Foods===
+
::*Evidence from “empathy training” of similar change in neural activation.
  
:*[http://www.todaysdietitian.com/newarchives/121112p30.shtml Fiber Facts about Cereal] - we need both soluble and insoluble fiber.  What is less clear is the effect of industrially synthesized fibers.  Some evidence that they do not imitate the mechanisms of natural fibers from plant foods.
+
:*Doing something effectively
:*And you would think "fiber is fiber," but no.  Isolated fiber.  Also, an example of "nutritionism".
 
:*Intact (soluble and insoluble) vs. Isolated (synthetically produced) - Resistant starch, polydextrose, indigestible dextrins. [https://www.fda.gov/food/food-labeling-nutrition/questions-and-answers-dietary-fiber FDA FAQ on dietary fiber]. Notice the list of synthetic ingredients that keep getting added to "dietary fiber". 
 
:*Isolated fibers "... lack the array of vitamins, nutrients, antioxidants and plant chemicals found in whole grains, fruits and vegetables and that are known to benefit health, says Jennifer Anderson, professor of food science and human nutrition at Colorado State University in Fort Collins." [https://www.latimes.com/archives/la-xpm-2010-jan-11-la-he-nutrition11-2010jan11-story.html]
 
:*Consider avoiding isolated fiber or other synthetic fiber in your diet.  Discuss the risk calculation.
 
  
===Digression on Food Extrusion===
+
::*empathy disorders and misfires: "Pathological altruism"; empathic pain can inhibit effective action. Doctors and others need to block empathy to have sustainable careers.
:*Food extrusion of cereals and snack can reduce complexity of carbs and raise the glycemic index of the carbs in these foods. [https://en.wikipedia.org/wiki/Food_extrusion]
+
 
:*So, if extrusion damages nutrition, what about pastaWhy doesn't it have a high glycemic index like breakfast cereals?
+
:*'''Is there altruism?'''  
:*"In pasta products, gluten forms a viscoelastic network that surrounds the starch granules, which restricts swelling and leaching during boiling. Pasta extrusion is known to result in products where the starch is slowly digested and absorbed (59,60). Available data on spaghetti also suggest that this product group is a comparatively rich source of resistant starch (61). The slow-release features of starch in pasta probably relates to the continuous glutenous phase. This not only restricts swelling, but possibly also results in a more gradual release of the starch substrate for enzymatic digestion. Pasta is now generally acknowledged as a low glycemic index food suitable in the diabetic diet. However, it should be noted that canning of pasta importantly increases the enzymic availability of starch, and hence the glycemic response (62).[http://www.fao.org/docrep/w8079e/w8079e0j.htm]
+
::*2008 Science study: we predict spending on ourselves will increase happiness, but only altruistic uses of the money did so in the study.
 +
 
 +
::*S suggests that given the design of the ACC, and the abundant ways the social creatures get rewards from prosocial reputations (reputation, debts to call in, extra benefits in societies with moralizing gods), maybe we shouldn't be looking for "pure" altruism.  (recalls that belief in moralizing gods increases prosocial behavior toward strangers.)  some evidence charitable people are raised that way and transmit the trait through family life. 548
 +
 
 +
:*reminder of Henrich on "moralizing gods" and “contingent afterlives”.  Probably helped humans become comfortable in urban environments.
 +
 
 +
:*Empathy and reputational interests - Research subjects in brain scanner given money and option.  Dopamine response depended upon presence of an observer.
 +
 
 +
:*Final study of the chapter. 2007 Science, test subjects in scanners, given money, sometimes taxed, sometimes opp to donate. Hypothesis: If one is purely altruistic, you would expect identical dopamine responses.  Follow results 549:
 +
::*a. the more dopamine (pleasure response) you get in receiving unexpected money, the less you express in parting with it - either voluntarily or not.
 +
::*b. more dopamine when taxed, more dopamine when giving voluntarily. Seems to identify a less self-interested person. Could also be "inequity aversion" - we sometimes just feel better when a difference is eliminated. 
 +
::*c. more dopamine when giving voluntarily than taxed.
 +
 
 +
:*In the end, Sapolsky thinks empathy is still a puzzling product of evolution.  Altruism and reciprocity are linked however, so maybe we should stop scratching our heads about "pure altruism". 
 +
:*Seems to endorse the idea that altruism (compassionate empathy) is trainable -- like potty training, riding a bike, telling the truth!  So don't forget your workouts at '''empathy gym'''!

Latest revision as of 18:43, 13 February 2024

9: FEB 13. Sub-unit on Empathy 1

Assigned

  • Sapolsky C14 – “Feeling Someone’s Pain…” – (521-535, 542-552; 24) – biology of empathy

In-Class

  • Empathy basics: Defining it, relationship to "personal preference networks", and "empathy gym".
  • Upcoming Optional Assignment: "Pumping Empathy". Like Happiness and Wisdom course exercises.
  • More cute videos - Theory of Mind - False belief test. [1]

Sapolsky, Behave, C 14, (521-535, 542-552; 24)

  • starts with "exposure to an aversive state" -- we call it empathy, but what is that?
q1: When does empathy lead us to actually do something helpful?
q2: When we do act, whose benefit is it for?
  • sympathy -- feeling sorry for someone's pain. But could also convey distance or power diff. pity.
  • empathy -- includes a cognitive step of understanding the cause of someone's pain and "taking perspective"
  • compassion -- S. suggests this involves empathy plus taking action.
  • Emotionally contagious, compassionate animals.
  • we are 'overimitative' - chimp / kids study524
  • mouse studies -524- alterations of sensitivity to pain on seeing pain; fear association seeing another mouse exp fear conditioning. Mouse depression ensues! research suggesting mice respond proportionally and to social group (cagemates).
  • Consolation: lots of species engage in consolation, chimps show third party consolation behavior, no consolation behavior in monkeys (another reason not to trust monkeys) -- prairie voles!
  • 526: rats, amazing rats -- US/them behaviors, some flexibility. review the details.
  • Emotionally contagious, compassionate children
  • 527: describes mechanism of empathy: early emo contagion in kids may not be linked to cognitive judgement as later, when Theory of Mind emerges. Neural activity follows this progression. “As the capacity for moral indignation matures, couple among the vmPFC, the insula, and amygdala emerges.” Perspective taking adds other connections.
  • Affect and /or Cognition?
  • Affective side of things.
  • Some neurobiology: the ACC - anterior cingulate cortex - processes interoceptive info, conflict monitoring, (presumably cog. dissonance). susceptible to placebo effect. ACC activates when our internal and external “schemas” of the world are amiss.
  • Importantly, ACC activates on social exclusion (Cyberball game), anxiety, disgust, embarrassment, but also pleasure, mutual pleasure. (ACC activation is maybe a good proxy for the state that empathy and compassion address: We help each other settle our ACCs down.). Empathic responses involve our ACC, which is activated by your pain.
  • ACC also involved in action circuits. Oxytocin, hormone related to bonding. Block it in voles and they don't console. Awwww!
  • How does self-interested "alarm" system of the ACC get involved in empathy? Sapolsky's hypothesis 530: Feeling someone's pain can be more effective for learning than just knowing that they're in pain. Empathy may also be a self-interested learning system, separate from helping action. Maybe not a “moral emotion” until we use it that way.
  • Cognitive side of things: How do we bring judgements about desert and character to bear on empathic responses? Chimps do. They only console victims. Reason allows us to shut down empathic responses.
  • One of Sapolsky’s weirder analogies at 532 re: the militia leader.
  • Cognition comes in with emotional pain, judgement abstractly represented pain (a sign), unfamiliar pain. (Takes more cog resources to process others' emo pain.) Also with Thems. 533.
  • socioeconomics of empathy 534: wealth predicts lower empathy. Less likely to stop for pedestrians. the wealthy take more candy! (This can be primed by asking test subjects to make upward or downward comparisons prior to the choice event.)
  • especially hard, cognitively, to empathize with people we don't like, because their pain actually stimulates a dopamine response! Empathy is part of our preference network behaviors!
  • The Core Issue (in Empathy): Actually doing something.
  • S resumes the topic of the 1st half of the chapter. Empathy can be a substitute for action. "If feel your pain, but that's enough." In adolescents (chapter 6) empathy can lead to self-absorption. It hurts to feel others pain when your "you" is new.
  • 543: research predicting prosocial action from exposure to someone's pain: depends upon heart rate rise, which indicates need for self-protection. 543: "The prosocial ones are those whose heart rates decrease; they can hear the sound of someone else's need instead of the distressed pounding in their own chests." (Echoes research showing less prosocial behavior to strangers under cognitive load, hunger condition, social exclusion, stress. Block glucocorticoids and empathy goes up.)
  • Research on Buddhist monks, famously Mathieu Ricard (digress). without Buddhist approach, same brain activation as others. with it, quieter amygdala, mesolimbic dopamine activation - compassion as positive state. (Mention hospice, compassionate meditation.). Ricard reports “a warm positive state associated with a strong prosocial motivation.” (Very much like the experience of hospice volunteering.)
  • Evidence from “empathy training” of similar change in neural activation.
  • Doing something effectively
  • empathy disorders and misfires: "Pathological altruism"; empathic pain can inhibit effective action. Doctors and others need to block empathy to have sustainable careers.
  • Is there altruism?
  • 2008 Science study: we predict spending on ourselves will increase happiness, but only altruistic uses of the money did so in the study.
  • S suggests that given the design of the ACC, and the abundant ways the social creatures get rewards from prosocial reputations (reputation, debts to call in, extra benefits in societies with moralizing gods), maybe we shouldn't be looking for "pure" altruism. (recalls that belief in moralizing gods increases prosocial behavior toward strangers.) some evidence charitable people are raised that way and transmit the trait through family life. 548
  • reminder of Henrich on "moralizing gods" and “contingent afterlives”. Probably helped humans become comfortable in urban environments.
  • Empathy and reputational interests - Research subjects in brain scanner given money and option. Dopamine response depended upon presence of an observer.
  • Final study of the chapter. 2007 Science, test subjects in scanners, given money, sometimes taxed, sometimes opp to donate. Hypothesis: If one is purely altruistic, you would expect identical dopamine responses. Follow results 549:
  • a. the more dopamine (pleasure response) you get in receiving unexpected money, the less you express in parting with it - either voluntarily or not.
  • b. more dopamine when taxed, more dopamine when giving voluntarily. Seems to identify a less self-interested person. Could also be "inequity aversion" - we sometimes just feel better when a difference is eliminated.
  • c. more dopamine when giving voluntarily than taxed.
  • In the end, Sapolsky thinks empathy is still a puzzling product of evolution. Altruism and reciprocity are linked however, so maybe we should stop scratching our heads about "pure altruism".
  • Seems to endorse the idea that altruism (compassionate empathy) is trainable -- like potty training, riding a bike, telling the truth! So don't forget your workouts at empathy gym!