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Jump to navigationJump to searchHibbing, Chapter 5: Do You See What I See?
- Attention Studies research on Political difference:
- Rorschach tests. seem to trigger different attentional and other biases.
- Claim in this chapter: Differences in political temperament are tied to differences in a variety of perception and procession patterns prompted by stimuli. Liberals and conservatives see the world differently.
- The Eyes Have it
- eye movement research: gaze cuing test reveal sensitivity to social cues, but tend to be cited as averages. lots of variation.
- research question: Are liberals more susceptible to gaze cuing than conservatives? Yes. liberals slow down under miscuing, but not conservatives. liberal are more sensitive to social context, conservatives to rules. 121: not necessarily one better than the other. But, interestingly (122) conservatives and liberals prefer their own attentional biases (at least weakly)! (Speculate here.)
- Fitting Round Pigs into Square Holes 122
- categorization tests allow us to see variations in cognitive temperament. hard categorizers vs. soft. Conservatives / liberals. 124: conservatives more likely to lock onto a task and complete it in a fashion that is both definitive and consistent with instructions.
- Italian researcher Luciana Carraro, why do some people tend to pay attention to negative words over positive words? Used a Stroop Task measuring delay in reporting font color of negative words. Strong correlation with political orientation. "conservatives have a strong vigilence toward negative stimuli." Wasn't so much the valuation placed on negative words, but that negative stimuli triggered more attentional resources.
- Same researchers did a Dot Probe Test (measuring speed in identifying a gray dot on a postive or negative image. Assumption that speed equates with attentional disposition toward the stimuli). Liberals a bit quicker with positive images, conservatives with negative.
- Hibbing et. al. wanted to replicate the Italian research. Used a Flanker Task. (measuring speed in reporting a feature of an image when flanked by two images congruent or incongruent to the main image. Assumption is that the less you are slowed down by incongruence, the more attentional resources you had for the image.) Replicated typical results: we are all faster with angry faces, for example. Conservative less impacted by the angry faces. Both groups reacted the same to happy faces.
- What Are You Looking At? 129
- Eye tracking attentional studies. Their research measured "dwell time" - time spent looking at an image. in a study, subjects are shown a group of images. General bias toward negative images.
Theorized as having survival value. Conservatives spend a lot more time on negative images and quick to fix on negative images. Some weak evidence that liberals focus more on positive images, but sig. results concerned differentials.
- Perception is Reality -- But is it real?
- Since liberals and conservatives value positive and negative images in the same way, you might conclude that they see the same world but pay attention to parts of it with different degrees of interest or attention. But Hibbing et. al. are not so sure. In a study, they asked libs and cons to evaluate pos/neg their view of the status quo on six policy dimensions (134). They seem to assess the reality differently, they see different policies at work in the same society, not just attending more to some stimuli. Political difference might not be difference in preference, but in perception.
- They also did some research on ranking degree of negativity of images and, unlike the Italian research, conservatives did rank negative images more negatively. In another study (135-6), researchers found that conservatives ranked faces as more dominant and threatening than liberals.
- You're full of Beans
- BeanFest -- a research game in which test subjects try to earn points by deciding whether to accept or reject a bean with an unknown point value. Based on personality, some subjects are more exploratory (accept more beans and get more information), while others are conservative. But political orientation also predicts strategy. Shook and Fazio see the result as indicative of differences in data acquisition strategies and learning styles. Interesting follow-up analysis based on giving test subjects a "final exam" on the bean values. Similar scores, but different patterns of classification.
- 139: good summary paragraph: "New bean? What the hell, say the liberals, let's give it a whirl" Roughly equal scores on the game and exam.
- exploratory behavior and related differences in valuing everyday ethical situations, like forgetting to return a CD. differing attitudes toward science and religion.